We are dedicated to discovering great consumer insight and executing world class innovative media solutions. Client satisfaction is central to everything we do. Our long-standing partnerships with blue-chip clients and much-loved brands are proof of our success.
We are a full service media agency offering traditional planning and buying; a full digital suite, including search and social media; as well as insight and target development through research using both syndicated and proprietary tools.
We consistently exceed established client satisfaction benchmarks internally (V7 International and Cossette agency family) as well as externally (Marketing/Advertising agencies standards). We know that passion for a clients business is paramount. Always going above and beyond is our obsession and differentiates us from many media agencies.
We speak digital and we think in digital. It’s not a separate medium; it’s ingrained from the outset of any plan. We’ve become pioneers in the space whether it’s the creation of large format dominations, being first to market with paid social innovations, or applying digital innovations to traditional media executions. Our goal is to always to be the first to know about market opportunities and bring those to our clients in the most innovative ways possible.
We heavily invest in systems and research; both syndicated and proprietary tools. We use these tools to develop plans, to create target insights leading to world class ideas. Our dashboards, which determines exactly where “response” traffic is coming from ensures creative optimization is maximized, both for investment and site selection. Our mixed media planning model, SUMO, helps in channel planning again with the aim of maximizing ROI.
Jungle Media is a highly recognized agency both within Canada and around the globe, with industry award wins. Every year we continue to win awards at the Cannes Lions International Advertising Festival, the Media Innovation Awards in Canada and many others. We are passionate about our client’s product and our industry accolades reflect that.
The morning bathroom routine can be chaotic for families. We wanted Canadians to know that an organized and stylish IKEA bathroom can help families share this space in a peaceful and orderly way. To pass on the message, we set up an interactive experience on the IKEA website that allowed users to create ad units specially addressed to someone in the house regarding their bathroom habits, and to serve the ad to them as they browse online. So we helped daughters tell dads to stop reading their iPads on the toilet so they could get to school, and helped mothers tell sons to pick up their wet towels off the floor… in real time. This campaign was a huge success, generating thousands of impressions and resolving hundreds of family bathroom conflicts!
Your friends and family are usually the first ones to inspire you when choosing a travel destination. It's in this frame of mind that we created a way to promote British Columbia as a travel destination of choice, using authentic photos from current travelers. To encourage them to share their experience on social media using the hashtag #exploreBC, we shaped a unique vacation experience in one of the largest tourism spots in BC: Victoria Harbour. We wrapped all water taxis with our #exploreBC creative, forming an impressive fleet that drove tourists to different stands around the harbour where they could grab an #exploreBC postcard as a souvenir.
We also shaped the experience through our water taxi captains, who served as passionate and knowledgeable representatives of the Province. The experience culminated in an incredibly distinctive display - a water taxi ballet performed each Sunday. By the end of the campaign we over-achieved our goals significantly, and exceeded all objectives.
IKEA has a summer sale every year – concurrent with this event, the people of Montreal move on July 1st. They call it Moving Day, and getting moving supplies is next to impossible. IKEA made moving easier with the simple act of providing boxes. We took those boxes and handed them out in the most creative ways possible. The other insight is that when people move, they need all sorts of new home items – by advertising on the boxes right in their homes, IKEA was top of mind to drive these sales. Sales did, in fact, significantly exceed expectations. This simple yet perfect sales effort was highly awarded via many shows in 2012.
To immerse the Nike brand into Canada’s hockey culture, we used tactical creative ideas which drove scale and innovation to a new level. We wanted to demonstrate high profile athletes training for their :45 (average NHL Shift) using Nike training gear in a way that showed them to be “larger than life” which is how hockey fans saw these athletes. Whether it’s Markus Naslund training on a 150ft floating barge in Vancouver or Jarome Iginla using a 75ft crane to do crunches over the Don Valley Parkway in Toronto, these tactics supported the goal by creating buzz through the unique media space while amplifying the creative message.
With the launch of their all-new 2013 Honda Accord, the BC Honda Dealers wanted to communicate the class leading interior and technological advancements in this next generation model.
Despite most people going online to do their car buying research, existing formats lacked the characteristics needed to shift perceptions so we created an all new type of homepage takeover to bring the online shopping experience to a new level.
Hockey in Canada is a religion. Canadians are generally nice people, except when it comes to hockey. The rivalry between Canadian teams is huge and the hatred between cities runs deep. To harness this energy, we bought a Promoted Trend on Twitter asking fans of the 6 Canadian teams to #TrendYourNHLTeam, whereby the winning team, whose hashtag was used the most, earned the coveted spot. The Montreal Canadians garnered the most action, thus got the chance to hang their hashtag across the nation.
Cadbury Crème Eggs wanted to build upon a key finding - that it’s all about the “goo”, and the playful-messy fun that ensues in getting it out of the egg. We also found that it’s a unique experience for each Cadbury Crème Egg Lover.
To deliver on that insight, we joined forces with MTV Live to create an integrated TV program working with MTV Live hosts, in-show content & digital integration.
Keys were placed in 10 Caramilk bars across Canada, if you found one, you would have the opportunity to visit the Gladstone Factory to unlock the safe that has housed the highly coveted secret for over 40 yrs and $250K (if you can keep it a secret).
In Vancouver where out-of-home opportunities are scares, when we launched the 2012 Honda CR-V - in a media first - we created a replica of the 2012 CR-V and placed it at the front of check-out conveyor belts – this effort was perfect from a targeting perspective. As shopper's groceries moved along the belt, the wheels of the CR-V drove along side them. It highlighted roominess and fuel economy – a plus for drivers with families.
There must be a job waiting for you! We invite you to complete your online profile and submit your resume. We are always on the look out for the best talent. Our talent acquisition site opens on the career website of our mother company - Vision 7 International. You can search our open positions by selecting your chosen location and agency.
33 Jefferson Avenue
Toronto, ON M6K 1Y4
416-934-8408
1085 Homer Street,
Vancouver, BC V6B 1J4
778-331-8344
1869 Upper Water Street, 2nd Floor
Halifax, Nova Scotia B3J 1S9
416-934-8408
2100 Rue Drummond,
Montréal, Québec H3G 1X1
514-282-4899
